The Cowboy Channel is the official network of ProRodeo! Dedicated to North America’s cultural heritage and love affair with cowboys, and the western lifestyle. The Cowboy Channel Canada brings the spirit of the North American cowboy to cable, satellite and over-the-top audiences through extensive coverage of all western sports, documentaries, events, comedy, music and entertainment. The lineup also features a wide variety of “live” coverage from major western events showcasing the world’s toughest and most talented cowboys and cowgirls.